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"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Steve Jobs, CEO, Apple
"Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it."
David Meerman Scott, Marketing Strategist
"The internet has turned what used to be a controlled, one way message, into a real time dialogue with millions."
Danielle Sacks, Fast Company
"Understand why and how your audience used technology and then start trying to align your communication efforts."
Brian Reich & Dan Soloman authors of Media Rules!
"To be successful and grow your business and revenues, you must match the way you market your productswith the way your prospects learn about and shop for your products."
Brian Halligan, Co Author of Inbound Marketing